Client
NBA
+
Scope
Social
Creator's Court
Project Summary
The NBA needed a digital-first launch to unify and excite fans for Tip-Off Week. We created Creator’s Court, partnering with 12 internet creators to craft NBA-inspired works that rolled out the day before Opening Night, embedding the league inside trending creator culture. Each "satisfying" video was better when you watch from the very beginning until the very end – just like the NBA season.
Result
14.8M Views
28M Impressions
2.5M Engagements
Result
600M+ Opening Night Viewers
The most-watched opening night in 15 seasons
Insight
NBA fandom is explosive. No other league’s followers post, debate, meme, or create their own content like our fans.
But most of that chatter really picks up when the season is in high gear. And when the chatter picks up, so do the TV tune-in numbers.
Insight
To drive more fans to watch and talk about the NBA from the beginning of the 2025/26 NBA season, we worked directly with those rabid fans and content creators to get everyone excited for the year ahead – getting them to watch hoops from start to finish.
Insight
